S Hotels and Resorts (SHR) PCL formally partnered with The Ascott Limited to reposition two properties within the United Kingdom underneath The Unlimited Collection model.
The properties in query are the Mercure Edinburgh City Princes Street Hotel in Scotland, and The Grand Hotel Leicester in England.
This collaboration marks the European debut for The Unlimited Collection which was established in Singapore.
An glorious partnership
S Hotels & Resorts CEO Michael Marshall mentioned of the tie-up: “Partnering with a strong hospitality company like Ascott is a great strategic move for Singha Estate and S Hotels & Resorts. These iconic buildings play a pivotal role in our UK strategy, and I am confident that, under The Unlimited Collection umbrella, they will fully realise their potential as investment properties.”
For his half, Ascott chief govt Kevin Goh expressed his delight over the collaboration which permits each corporations to make their respective marks on the European hospitality scene.
Goh mentioned: “We are honoured that the owners have identified two of their iconic hotels to be part of The Unlimited Collection, a curated selection of storied hotels with distinct cultural charms that responds to growing guest demand for authentic local experiences. We will leverage Ascott’s established conversion capabilities to swiftly bring both hotels to market while preserving their original characters.”
Pride of the Scots
By the tip of this yr, the 169-key Mercure Edinburgh City Princes Street Hotel positioned within the historic coronary heart of Scotland’s capital metropolis might be rebranded as Mount Royal Hotel Edinburgh by The Unlimited Collection.
The rebranded resort gives visitors unrivalled views of Edinburgh Castle and is positioned inside shut proximity to key cultural sights.
Standing as one of many key cities within the UK, Edinburgh boasts among the most stunning cityscapes on the planet, with its mediaeval Old Town and neoclassical New Town named a UNESCO World Heritage Site in 1995.
In the years following the pandemic, town’s worldwide airport, catering to each home and worldwide flights, has skilled strong demand for leisure journey.
An English expertise
Meanwhile, The Grand Hotel Leicester might be often known as The Grand Hotel Leicester by The Unlimited Collection from Q2-2025, welcoming visitors to expertise the opulence of the Grade II-listed Victorian constructing which hosted a number of historic occasions.
The resort’s 104 rooms and suites, restaurant and intensive convention services will bear refurbishment earlier than reopening, guaranteeing memorable stays on this culturally wealthy Midland’s metropolis.
Leicester, famend for its vibrant arts and tradition scene, is residence to quite a few galleries, museums and theatres internet hosting a various array of occasions.
Additionally, it holds historic significance because the burial web site of King Richard III, whose tomb lies inside Leicester Cathedral.
Conveniently positioned only one hour away from London, Leicester gives a charming mix of heritage and up to date experiences.