Dubai DET signs MoU with Premier Inn

 

 

The Dubai Department of Economy and Tourism (DET) has signed a strategic Memorandum of Understanding (MoU) with main hospitality group Premier Inn Middle East to additional diversify town’s tourism providing and improve the general customer expertise. A three way partnership within the Middle East between Emirates and Whitbread PLC, Premier Inn is thought for its high-quality, excessive worth service and lodging, and shares DET’s imaginative and prescient to cater to the wants and preferences of all worldwide travellers. DET and Premier Inn will work collectively to spice up tourism development, improve hospitality coaching, and develop distinctive journey experiences, underlining DET’s dedication to drive trade momentum by way of stakeholder collaborations.

Aligned with the bold targets of the Dubai Economic Agenda, D33, to additional consolidate Dubai’s place as a number one international metropolis for enterprise and leisure, the settlement establishes a framework for DET and Premier Inn to showcase Dubai’s numerous vacation spot proposition to international audiences. One of the important thing focuses of the MoU is joint advertising campaigns. Through focused promoting, participation in commerce festivals and exhibitions, and dynamic social media methods, Premier Inn will actively promote Dubai as a must-visit journey vacation spot. These efforts will goal each B2C and B2B markets, making certain most attain and impression.

In addition to advertising, the 2 organisations will work collectively to develop distinctive tourism merchandise that spotlight Dubai’s cultural heritage, seasonal points of interest, and different distinctive options. These choices can be included into tailor-made packages geared toward particular markets, offering travellers with memorable and personalised experiences.

Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), stated: “Guided by the city’s visionary leadership, this strategic alliance with Premier Inn supports our broader efforts to meet the diverse needs of today’s global travellers. As we work in close collaboration with our stakeholders to drive Dubai’s tourism growth, partnerships will play a crucial role in expanding our offerings while guaranteeing accessibility across all segments. Supporting the objectives of the D33 Agenda, this agreement underscores our ongoing commitment to delivering a dynamic, inclusive destination experience that caters to all budgets and preferences, ensuring that Dubai remains at the forefront of the world’s widely recommended travel destinations.”

To guarantee distinctive service requirements throughout its portfolio, Premier Inn’s crew members could have entry to specialised coaching programmes and programs provided by DET’s Dubai College of Tourism. Underlining the companions’ shared dedication to excellence in hospitality, these embody workshops, certification programs, and expert-led classes centered on customer support, cultural consciousness, vacation spot information, and income administration.

Simon Leigh, Managing Director, Premier Inn Middle East, stated: “This strategic collaboration with the Dubai Department of Economy and Tourism marks a significant milestone in promoting mid-market hotels in Dubai. With our high-quality, high-value offerings for all travellers, we are proud to support the continued growth of the city’s tourism sector. The partnership reinforces our commitment to strengthening Dubai’s position as a leading global destination, and we look forward to participating in DET’s training and marketing programmes to drive our shared vision for the future of hospitality in Dubai.”

Premier Inn operates 11 inns within the Middle East, with seven situated in Dubai, together with its latest property, Dubai Barsha Heights, and its largest, Dubai Ibn Battuta Mall. The group continues to discover alternatives for growth in each new and current markets.

Through revolutionary ventures, a steadfast dedication to excellence, and strategic alliances such because the one between DET and Premier Inn, Dubai continues to draw hundreds of thousands of tourists, bolstering the emirate’s dynamic economic system. Dubai welcomed 18.72 million worldwide in a single day guests from January to December 2024, a 9% YoY improve that surpassed the earlier report of 17.15 million in 2023, marking back-to-back record-breaking years for town.

Last yr, Dubai’s lodge sector additionally continued to carry out properly throughout all hospitality metrics. Average occupancy stood at a powerful 78.2%, with Dubai’s lodge stock consisting of 154,016 complete obtainable rooms throughout 832 institutions on the finish of December 2024, in comparison with 150,291 rooms at 821 institutions in 2023.