In the newest in a sequence of C9 Sessions, Phuket-based tourism, hospitality, and actual property consultancy C9 Hotelworks held a chat concerning Phuket’s New Wellness Trends for Hotels, Tourism & Real Estate.
The immersive event revealed the newest insights and intelligence on the ever-evolving and increasing wellness tourism trade in Thailand and Phuket.
C9 Hotelworks managing director Bill Barnett confirmed key knowledge from the report, together with evaluation of the figures driving the wellness financial system, which is valued at THB 1,200 billion (USD 34.6 billion) in Thailand, with an annual progress fee of 5.58 p.c (2020-2022).
This whole contains THB 296 billion (USD 7.8 billion) in wellness tourism journey expenditure alone.
Barnett mentioned: “With its rich tradition of healing, Phuket has long attracted travellers who want to soothe their body, mind and soul in paradise. In the post-pandemic era, the mindset shift towards healthy lifestyles has inspired a new era of wellness tourism that goes far beyond the spa. As visionary companies launch a new collection of state-of-the-art cosmetic and medical services, Phuket is ensuring its longevity as a global wellness leader.”
A vacation spot in profile
Staged at Amora Beach Resort Phuket, in collaboration with VitalLife Scientific Wellness Center Phuket, powered by Bumrungrad International Hospital, the Phuket Hotels Association, and Delivering Asia, the 90-minute session defined how Phuket emerged as a high wellness tourism vacation spot in the Nineties, when conventional Thai therapeutic massage and spa therapies have been elevated to new ranges of luxurious by the arrival of manufacturers like Banyan Tree.
This was adopted by an enlargement into medical tourism in the 2000s, pushed by the arrival of personal hospitals, which then shifted to deal with aesthetic remedies in the 2010s.
Now, in the lifestyle-conscious 2020s, the idea of “longevity tourism” has taken centre stage: a holistic method to wellbeing that promotes prolonged residing.
Phuket is main this development with cutting-edge amenities arriving in Phuket equivalent to the VitalLife Scientific Wellness Center Phuket, a hub of well being and longevity which opened its doorways totally this month; the Health Resort by Clinique La Prairie at TriVananda, a sustainable luxurious wellness resort which is on monitor to open in 2026; and the new Bumrungrad Hospital Phuket, which additionally debuts in 2026.