According to Mabrian’s knowledge intelligence on Christmas demand, Spain is strengthening its place as a worldwide vacationer vacation spot with vital development in demand from European and long-haul markets, to go to main capitals similar to Madrid or Barcelona, locations similar to Alicante or Malaga, or islands like Gran Canaria and Fuerteventura.
This Christmas, Spain continues to set up itself as a number one international vacationer vacation spot, with notable development in demand from each European and long-haul markets. This pattern aligns with the rise in air capacity from key supply markets for Spain, as highlighted by Mabrian, the worldwide journey intelligence platform.
Mabrian analysed seat availability knowledge from Spain’s major supply markets, cross-referencing it with inspirational demand utilizing the Share of Searches Index*. For this evaluation, the index displays the extent of curiosity in touring to Spain based mostly on flight search behaviour, no matter confirmed bookings, for the interval between December twentieth, 2024, and January fifth, 2025.
“Our insights show that Spain is solidifying its position as a year-round tourist destination, with demand growing not only among its traditional European source markets but also in long-haul markets such as Mexico, Brazil, and the United States,” explains Carlos Cendra, Partner and Director of Marketing and Communication at Mabrian.
Increased Demand from Latin America and Nordic Countries
The availability of airline seats to Spain through the Christmas interval will increase by +9.4% in contrast to the identical interval in 2023. According to Mabrian’s knowledge, worldwide air seats connectivity to Spanish airports rise by +11.7%, whereas home flights noticed a +4.6% enhance. Air capacity additionally grows from the 5 most important worldwide supply markets: +11% from the United Kingdom, +8.2% from Germany, +24.6% from Italy, +7.7% from France, and +4.1% from the Netherlands.
Moreover, Mabrian’s spokesperson emphasizes the anticipated size of keep, averaging 8.3 days, +2% longer in contrast to Christmas 2023. This, he notes, is a “promising figure for this winter season, as longer stays drive profitability for the entire value chain of the destination.”
Beyond year-on-year will increase at main hubs similar to Adolfo Suárez Madrid-Barajas Airport (+5.2%) and Barcelona-El Prat (+6.9%), there have been vital will increase in air seats availability for Alicante-Elche Airport (+21%), Málaga Airport (+12.9%), and sun-and-beach locations similar to Gran Canaria (+13.7%) and Fuerteventura (+14.7%).
This development in seat availability through the Christmas interval displays the efficiency of inspirational demand for Spain in contrast to different European locations. Mabrian’s Share of Searches Index reveals that Spain accounts for 12.8% of the inspirational demand for European locations, a +0.6-percentage level enhance over the identical interval final 12 months.
When evaluating journey intent to Spain with different European locations, demand will increase barely from key supply markets, together with the United Kingdom (+1.3 proportion factors), Germany (+0.8%), Italy (+1.1 proportion factors), France (+0.7%), and the United States (+0.5 proportion factors). The Share of Searches Index additionally highlights vital will increase in demand from Latin America, together with Mexico (+4.2 proportion factors) and Brazil (+1.2), in addition to from Nordic international locations like Norway (+2.4) and Sweden (+1.6).